Remember 'Gangnam Style' ? The K-pop song by South Korean artist PSY, released on July 15, 2012, became a worldwide phenomenon, powered by its wacky music video, trademark horse-riding dance, and addictive chorus. The video became a cultural sensation, inspiring thousands of imitations, parodies, and dance videos around the world. It also made YouTube history by becoming the first video on the platform to cross 1 billion views. 14 years later, Gangnam Style remains one of YouTube's most-watched music videos, with around 6 billion views. Its enormous audience has also raised questions about just how much money the video has generated for PSY and its rights holders. When one user on X asked Grok to estimate the video's YouTube revenue, the AI chatbot said the exact lifetime figure was not publicly available. It pointed to Google's disclosure in 2013 that Gangnam Style had generated more than $8 million in advertising revenue when it had around 1.2 billion views....
- Meghalaya will witness a multi-cornered contest, where besides the Congress, BJP and Conrad Sangma's NPP (National People's Party), Mamata Banerjee's Trinamool Congress are in fray.
- Trinamool has become the largest opposition party in the state following the defection of former Chief Minister Mukul Sangma and several other Congress legislators. The Congress, which won 21 seats last time and became the single largest party, is seen to have suffered an erosion of its voter base.
- In 2018, the BJP won only two seats, but managed to cobble together a government with NPP. This time, it has fielded candidates on 60 seats after a rift with Mr Sangma's party over allegations of corruption.
- The NPP's ambition for a footprint in all the northeastern states, however, is seen as the big reason for the growing coolness between the two parties. Mr Sangma's party has contested the last year's elections in Manipur and improved its vote share. It has some presence in Arunachal Pradesh also and has plans for Nagaland next.
- Both the BJP and Conrad Sangma have brushed off the Trinamool challenge. Mr Sangma has tagged the party an outsider, and said it would take Trinamool a long time to establish themselves and get people's acceptance.
- Triangular contests are on the cards in 59 of the 60 assembly constituencies in Nagaland. The BJP, which won 12 of the state's 60 seats in 2018, is contesting in alliance with the NDPP (Nationalist Democratic Progressive Party). Under the seat-sharing agreement, the NDPP is contesting on 40 seats and the BJP on 20 seats.
- The BJP, though, has opened its account already, with its candidate Kazheto Kinimi being re-elected unopposed from the Akuluto Assembly constituency after his only opponent withdrew his candidature.
- The opposition Congress and the Naga People's Front are contesting in 23 and 22 seats. The Congress has said it can opt for a post-poll alliance if needed.
- Four women candidates are contesting the elections in Nagaland this time. While the state has women in leading positions in every sphere, a woman MLA will be a first.
- Voting will begin at 7 am and continue till 4 pm in both states under tight security. The counting of votes will be held on March 2.
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