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SIPs Are Like Marilyn Monroe: "If You Can't Handle Them At Their Worst...''

Back in 2012, I interviewed the late Parag Parikh when he was about to launch PPFAS Mutual Fund. Besides his contrarian investing style, the one thing that stood out about him was his refreshingly candid take on things. This was when mutual funds   were witnessing outflows for years and assets under management stood at a little over Rs 5 lakh crore - largely debt-oriented. When I asked him how he planned to garner investments at a time when mutual funds weren't in favour, he said: "By being on the side of the investor". He then pointed to a note he had gotten stamped on the physical prospectus of the AMC's inaugural equity fund that said: "Please do not invest in this fund if you can't remain invested for at least five years". I can't draw a straight line from the note to PPFAS' outperformance over the past decade, and the swelling of its assets. But surely, sobering investors' expectations when the temptation is to oversell helps attract...
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"Husband Day Care Centre" - Danish Cafe's Sign Board Goes Viral, Anand Mahindra Reacts

The Internet never fails to make us smile due to unexpected reasons. Thanks to the power of social media, we get an inside glimpse into small corners of the world. What we discover can make us think and laugh as well! A recent Tweet by Anand Mahindra made us do just that. In the Tweet, the industrialist posted a picture of a cafe in Denmark openly advertising itself as a "Husband Day Care Centre." Sounds intriguing, doesn't it? But what was the rationale behind such a sign board and why was Mahindra left impressed? Seems like the people behind the cafe really thought things through...
Also Read: Former Chef's Tweet On Weight Loss Secrets Strikes A Chord With Twitter Users

In the picture, the entire signboard is visible. The text on it reads: "Need time for yourself? Need time to relax? Want to go shopping? Leave your husband with us! We look after him for you! You only pay for his drinks!" The cafe's Instagram handle is also mentioned. In the caption, Mahindra wrote, "Innovation is not just creating new products. It's also about creating entirely new use cases for an existing product category! Brilliant." Check it out here:

Also Read: Costly Meal At 5-Star Restaurant Angers Food Blogger. Internet Reacts To Tweet
The tweet has received 223.9K views so far. Many users were amused by the idea. Some were impressed by the ingenuity of such a label. Others made a few jokes and witty comments. "It's win-win for both husband and wife," wrote one Twitter user. Another said, "Ha ha.. what innovative marketing, sir." Check out some of the reactions below.

What did you think of the idea? Let us know in the comments below.
Also Read: Blogger Found "Biggest Butter Naan" On Delhi Streets. Internet Calls It "Biggest Sweaty Naan"



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