Paytm founder Vijay Shekhar Sharma has praised Ather Energy's intense vehicle-testing regime, calling the Bengaluru-based electric scooter maker's approach a “lethal idea” for building vehicles suited to Indian roads. Sharma reacted to a post by Tarun Mehta, co-founder and CEO of Ather Energy, who shared a glimpse of the company's testing laboratory and the extreme conditions its electric scooters are subjected to before reaching customers. “That's a lethal idea for scooter testing on Indian roads by @atherenergy 😅 Too good, @tarunsmehta 👌🏼👌🏼 Wonder if buyers know it yet,” Sharma wrote on X on October 1. That's a lethal idea for scooter testing on Indian roads by @atherenergy 😅 Too good, @tarunsmehta 👌🏼👌🏼 Wonder if buyers know it yet. pic.twitter.com/nYjqidWofH — Vijay Shekhar Sharma (@vijayshekhar) October 2, 2026 ALSO READ: Ather Energy Stock Climbs Nearly 4% On JPMorgan Target Hike, Konarc Launch Mehta's post showed a scooter being...
A video has gone viral on X, showing local mountain residents, known as Pahadis, confronting a group of bikers. Notably, the bikers who were from Haryana were riding through mountain passes using illegal exhausts that produced explosive, firecracker-like sounds. Apart from the noise nuisance, locals expressed frustration that such reckless riding on narrow, winding mountain paths significantly increased the risk of accidents.
Frustrated by the noise and potential safety risks on narrow roads, locals caught the riders and forced them to sit near their own bikes while the engines were revved. This was intended to give the bikers a "taste of their own medicine" by making them endure the deafening roar up close.
Social Media Reaction
The video has fueled a broader debate on tourist behaviour and etiquette in sensitive ecological zones like Himachal Pradesh and Uttarakhand.
One user wrote, "Individuals who rely on excessive engine noise to command attention often exhibit a profound identity crisis, using external volume to compensate for an internal lack of presence. Basically losers and no other achievement."
Another commented, "Mountains are meant for peace, not sound checks." Fine them legally, but there's no need to make it about where someone's from."
A third said, "This is the only way civic sense in India can be brought back. Concerned citizens unite and stop the stupidity," while a fourth added, "Absolutely! This is the right way to teach these troublemakers a lesson. The locals showed both brains and courage."
A fifth stated, "That's an offence on so many levels; not only does it cause noise pollution, it also pollutes the air AND ruins the engine."
Police Action
Meanwhile, regional authorities like the Himachal Pradesh Police have recently announced state-wide crackdowns on such illegal modifications under the Motor Vehicles Act. The police have said that unauthorised alterations adversely affect vehicle stability, braking systems, and overall road safety. Police in these regions have intensified enforcement, with recent actions including:
- Seizing vehicles in Haridwar and Shimla for modified exhausts.
- Crushing seized silencers with road rollers in public to send a stern message.
- Imposing heavy fines, such as the Rs 10,000 penalty under Section 190(2) of the Motor Vehicles Act for sound pollution.
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